52x52.org was set up as a way for those with social influence to use their online reach to help others. A healthy following on twitter can do wonders for a career, but can be even better when put to use helping those in need. That said, you needn’t be a superstar to get involved and pledge to be a part of something big.
* The total amount pledged so far. If even 500 people pledge to donate $52 per week for one year we’ll have raised more than 1.3 million dollars for charity. If another 500 people pledged to donate $25 per week, by the end of the year we would have pledged over 2 million dollars.